Promotional videos are golden when it comes to event marketing. Clients are encouraged to create several variations of the same video to include a 30-second clip and a one-minute video. The average viewer will watch less than 10 seconds which means that the content must grab them instantly. Paid advertising serves it to a target audience that might be within a 60-mile radius of the event location with a goal to convert the viewer into a ticket sale.
This is the 9th New Jersey Renaissance Faire 30-second Promo created by GCV Productions, LLC and we pushed it across Facebook, YouTube, Instagram, and Twitter for two months prior to the event dates. It received more than 40,000 views and was marketed specifically to the surrounding cities within New Jersey. GCV Productions did an outstanding job of inserting the human aspects of the faire and the video could be easily be refreshed for 2019 with minimal time and expense to the client.
Open the gates of the New Jersey Renaissance Faire at Liberty Lake, where adventure awaits! #NJRF2018 #NJRenFaire www.njrenfaire.com
Posted by New Jersey Renaissance Faire on Wednesday, April 4, 2018