The JORDAN GREENWOOD: Collecting Experience And Creating Stories

By: THE Jordan Greenwood

Ever since I was young I have had a passion for creating stories. When I was very little it began with playing make believe, and by middle school I was writing my own fiction as a means of creative expression and escapism. At that time, I had thought I’d pursue a career in theater or film, but of course as we get older we change and I chose to pursue Marketing at Texas Tech University instead. Even though I knew I was on the right path, as I began to wrap up my junior year in the spring, I was plagued with the question: what do I want to do with my degree?

Then I was hired to work the Wildflower! Arts & Music Festival for The League Lady in May, and by the end of the summer I would have my answer to that question. I worked the Inaugural Blues, Brews & ‘Que at Oak Point Amphitheater and the Texas Festivals & Events Association Convention & Trade Show in Fort Worth for The League Lady and discovered that I am capable of a lot more than I originally thought.

This is a live video I captured of Eric Gales sharing his story with the audience on Saturday, June 17, 2017 at the Blues, Brews & ‘Que event hosted by The Plano Rotary and KNON 89.3 radio station.

As a generally shy person, I would have never dreamed I would be standing in a photographer pit and livestreaming rock bands or stopping random people and asking to take their picture. But once I had a vision for a moment or a story, all my focus had honed in on capturing it. I slowly understood that the story was much bigger than me and my experiences, and I began to see it in the eyes of everyone around me. My mission was to capture a collective experience, a collective story.

Cowboy Hypnotist Don Warren and Jordan Greenwood at the Kick-Off Party in Sundance Square for #TFEA2017

The League Lady showed me another career path in marketing other than a typical sales job. I want to be involved in forming and promoting stories to the public; whether that be for an organization, an advertising agency, local businesses, or a city. I can still be a storyteller like I was throughout my childhood.


Jordan Greenwood at the 2017 Wildflower! Arts & Music Festival in Richardson, Texas #WAMFest2017

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